When it comes to selling your home we all worry about too much personalization when it comes to our decor, clutter and furniture. We are constantly being told to know our target market! Well, it is true that if you want to maximize your selling success then you need to ensure that your home works for your market.

As we age, buyers, especially the baby boomer generation, are looking to transform their homes into a place that they can stay in for as long as possible or they’re hoping to find one that’s already equipped for them. This is the target market that many people should consider. According to the National Homebuilders Association, making a home suitable for the golden years is economical sound. The baby boomer generation (77 million people) makes up 28 percent of the U.S. population. Assisted living for this generation can cost more than $60,000 per year, not counting moving expenses!

What kind of improvements should I make to make sure my home is friendlier to this market I hear you say? Well, the most common renovations involve widening hallways, making bathrooms more expansive, opening up showers, adding railings in bathrooms and around the house so that wheelchairs and walkers can easily fit. Walk in showers are a particularly good renovation as they have universal appeal to all markets.

So in short, making sure your home is up to scratch for baby boomers can be a great way of ensuring the sale-ablilty of your home for now and the future.

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