We have had great success with people finding us via the web: via Ann Arbor Real Estate, some with whom we have celebrated several closings, some who have become dear family friends. But most Washtenaw County internet leads are time intensive because many surfers do not distinguish one Realtor from another.  There are many unqualified, unmotivated people seeking information. We need to address each request to discover if there is anything there to work with.  Statistically, these leads can easily cost more sifting time than gains in new business.

Taking care of the clients we already have, on the other hand — knocking their socks off and knocking their neighbors’ socks off — is a very effective and proven business path or marketing strategy.  Spending time with our buyer clients and seller clients is what we like to do.  We each recognize the work ethic and the mutual trust that is there.  Ann Arbor area real estate clients are now sharing their experiences via videmonials. 

How do we know this works?  Our clients tell us it does. We prefer working with our clients and REALTOR referrals rather than competing for random internet leads.  We have built and are building a business that is beyond  competition.  We currently have an investment house listed for a REALTOR who used to work with the competiton.  This is one of the highest compliments we can receive.  When fellow REALTORS call us to market their properties, you know you are regarded as professionals delivering results. 

To our dear clients our team is grateful.  We look forward to all kinds of leads but treasure our clients.  Last year we celebrated with our valued clients at The Harry Potter Movie premier.  If you have ideas for the 2010 client appreciation party, let us know your thoughts.

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Kathy Toth & Team: Ann Arbor Area Real Estate Experts

www.KathyToth.com Ann Arbor Market Center Keller Williams Realty

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